Another brand is joining the trend of food/bev product makeovers. Heinz Ketchup is replacing the classic green pickle with a tomato still on the vine. This is the first major change to their label since the 1940s. That is a long time for a brand to go without a facelift, but Heinz didn't need it. Its the staple ketchup brand in the nation and Britain (one of their biggest markets for Heinz food products).
The question is: Is Heinz food products going to remix all their brands? Their top global brands are Bagel Bites, Boston Market, Classico sauces, and TGIFriday products.
Because of the economy, even classic brands like Heinz Ketchup are subject to competition from less expensive store brands and competitors. PepsiCo's new remix was centered on purity and quality of their brands. Heinz is trying to stick to the same thing. I'll be keeping my eyes open for anymore changes from them.
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