Nike and Puma both banked on the "make your own sneaker" innovation but in two very distinct ways.  One classy and sleek, and the later taking a much more rowdy approach.  I am going to access the two uniquely designed but similarly functioning interactive online sneaker designers.

Nike continues its clean charcoal, grey and orange scheme on their main site.  On the main site the large tablet link for the NikeID site is in the center of the page, below the flash display of the recent promotions and commercials.  The first decision they ask you to make is whether this is a shoe for your style or a shoe for your team.  I think its great that they have this option, giving basketball players an option to design with their team colors.  I selected the stye option of course!  However, after that I was unsure as to what to do next.  But its not hard to realize that next you select the type of shoe, which are listed under Men or Women in the top bar.  After that loss of direction things become much clearer.  You can select from designs or just start blank.  What I found was that Nike was a better site, easier to follow and with more clear