If you have been spotting any of the Holiday season OldNavy commercials you would've observed by now the new logo and campaign. But officially Wednesday, January 30th, will be the first launch of some big fashion ideas for OldNavy.
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So the logo is nothing new, about two months old. Compared to the old logo, this one is cleaner, more modern, and more fashionable. When I see the old OldNavy logo I tthink of PERFORMANCE FLEECES! and their gaudy patriotic graphic tees. The new logo face-lift will be put to the test once their new spring 2007 collections are previewed "to the press Wednesday at the Eyebeam Atelier on Manhattan's West Side. A new marketing campaign, described as an integrated package of television, print and online ads, direct mail and in-store visuals — as well as the new logo — also will be shown." [Makeover at OldNavy]
Will the new logo represent the revamped image of OldNavy?
Check back later this week!
