Well it looks like Tropicana is not the only beverage that is jumping on the "packaging revival" bandwagon. Another one of PepsiCo's brands has gotten a face-lift. Gatorade's new labels now sport the solitary G from their name, accompanying the ever recognizable lightning bolt. At least PepsiCo had the brains to keep THAT part, instead of doing a complete overhaul like their Tropicana brand.
But it is a revival....so as with the consistency of Tropicana's coloring (which helps consumers still recognized the Tropicana products), the lightning bolt remains. This face-lift has definitely been needed. VitaminWater, owned by Coca Cola, has had a fantastic year due to its price drop and multiple promotions. Gatorade is at the edge of the map. Lets hope for PepsiCo's sake that this new look helps.
Story time....
I went with my housemate Aurora to the market for some resources for our last weekend at school. I got a Red Bull as usual, and she picked up a Sierra Mist...that didn't look like a Sierra Mist. PepsiCo has redone the packaging on this beverage too! As well as with Mountain Dew. I wasn't aware that all their beverages were doing so poorly, but perhaps they decided that if you're going to do one....you gotta do them all! Check It Out!!
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